I have been working on CReATE STUDIO’s mission for quite a while though the process is not so easy. To boil down our beliefs and intentions into a simple paragraph that becomes the beacon for the company for all time. In part it’s been hard to fine tune the mission because the studio, from it’s inception is and has been an organic unfolding of one idea that wove into another, and then another, and on and on.
Today, I had a spark of word inspiration so I made an adjustment to our mini “working” mission statement on our About page. I surprised myself when I wrote the last line “and engaged in an ongoing effort to lighten our carbon footprint along the way.” Not because I didn’t know this was important to me but because I wondered how this is the piece of my intention had been missing from our statement! It has long been my personal mission to recycle, to reuse and to be thoughtful about my use of things and where they go. Now with one simple sentence I have the words to articulate it in the studio’s intention. Isn’t that the whole point of a mission? It’s just as much of not more a beacon for me, for the studio as it is for anyone that might want to know it.
Our mission is in the value of recycling and our way is by reuse. The reuse of materials, the providing of them for others to see potential and possibility in, to be inspired by. That’s our belief in the win/win that recycling is. As author Pam Shoemaker put it, “When you put the whole picture together, recycling is the right thing to do.” Yes, the big picture is the whole thing and that’s our mission.
