As I think of the quote by sustainability proponent, Annie Leonard, “there is no such thing as away.” I shiver at all the bi-products of our more-ness.
I am not sure what came first for me, reuse or creativity or maybe they walked a tandem line as I noted from a childhood age the potential and intrigue of consumer packaging, what was destined to become post-consumer waste. A wrapper has more to it than just covering this chocolate bar… what could it be? That concept still unfolds for me each day at the studio when I see what creators do with the stuff we have. Looking at packaging and more this way means recycling just makes sense on so many levels. We do it for fun with a creative connection but there is so much more I think about. Our planet and all of it’s inhabitants is what I think about. It’s a real thing to think about, I have children and they may have children…oohh boy.

Today, I keep it simple and focus on what can be reused and recreated to make a happier child, a more curious mind and a more conscious mind.
I am focusing on reuse as a a desire to step in the right direction.